Pink Overload — A Rant

Don’t get me wrong.  I am not opposed to breast cancer awareness and/or the raising of money to find a cure.  In November 2000, I was diagnosed with inflammatory breast cancer stage 3.  The tumor in my breast was 5 cm in size.  I was grateful there was no lymph node involvement.  I am grateful to be alive today.  Three out of ten women with my type of cancer don’t survive past 5 years.  I am very very grateful and truly blessed to be a miracle.

That being said — I don’t want my identity to be taken over by “breast cancer survivor.”  That is just a very small part of who I am. Does being a “survivor” mean I fought harder than someone else?  No.   There are other attributes for which I would prefer to be known.

And in October, pink is everywhere.  The pink ribbons are everywhere.  Manufacturers go all out in October (earlier than that, actually) with big advertising campaigns for “pink” products and all the slogans promise money to breast cancer research.  I AM NOT AGAINST EVEN A SINGLE PENNY for a cure for breast cancer.  BUT — does buying all those pink products guarantee that money does indeed go towards finding a cure?  I think not.  I think we can all agree that the manufacturers of these pink products pocket much more in profits than they donate.  And I believe that most of the ads are misleading — there are caps on the amount donated and money over that cap goes to normal profit, you have to use certain coupons — I am sure there are many tricks used in these advertising campaigns. 

Will buying that pink beribboned item really make a change?  Or is it just playing into our consumer-driven culture? A way of doing something for a cause without really doing anything?

I just had to get that all off my chest — no pun intended.  I intended to write today and put up photos, but my office computer is not cooperating with my camera, so I will load the photos this evening and post again later.


About ksknitter

I wear many hats -- mother and grandmother, paralegal, knitter, bass player in a praise and worship band, gardener, cook, avid reader, good friend, good listener -- just to name a few. View all posts by ksknitter

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